Advancing Early Literacy Among Hispanics
In 2014, members of the Meteorite team conceived and helped broker a partnership between Too Small to Fail – an initiative of The Clinton Foundation – and Univision, the country's leading Spanish-language media company, to help address the language and literacy gap among Hispanic children.
Leveraging Univision’s wide array of assets – network and cable television, radio, news, online/social media, community outreach, and on-air talent - the Meteorite team led the development and implementation of Pequeños y Valiosos, a multi-platform public information campaign that aims to (1) inform Hispanic parents and caregivers about the lifelong cognitive benefits for young children (age 0-3) of a language-rich parenting environment; and (2) mobilize parents and caregivers to transform everyday moments into brain-building opportunities for their young children by talking, reading, singing and engaging in other language-rich activities.
Over the past 4 years, the campaign has amassed more than 650 million audience impressions for campaign messages, has provided more than 350,000 families with information online and via weekly text messages, and has reached tens of thousands of families through community events.
In 2017, Meteorite helped lead an expansion of the campaign onto Univision's entertainment platforms, with integrated messages on Univision's popular reality show, Pequeños Gigantes USA, as well as the debut of La Fuerza de Creer, an original, scripted primetime mini-series with early childhood themes. This marked the first time that Univision has ever partnered with an outside organization to develop a scripted drama based entirely around social impact messages.